The goal
Collect enquiries from interested local customers at a low, predictable cost per lead.
What we did
- Set up an instant-form lead campaign on Facebook and Instagram
- Wrote and designed the ad creatives
- Reviewed results every week and paused ads that were not bringing leads
- Moved budget to the 25 to 34 age group once the data showed it produced the most leads
The result
98 leads at an average cost of ₹32.14 per lead, from 5,586 people reached. That is roughly ₹3,150 of total ad spend (98 × ₹32.14).
What this means for you
A small, carefully watched budget can produce real enquiries. Weekly changes based on cost per lead matter more than a large budget.
