Link Building is one of the most important factors that Google uses to rank websites. It is also one of the best ways you can build a reputation with your readers or visitors.
As much as you would like to be a lone wolf and do everything for your website yourself, it will take you a long time (and I mean, tremendously long) to rank high in SERPs. For instance, you want to grow your audience by offering quality content and nothing else. You will write and they will come, right? WRONG! Offering quality content is #1 to Google. But how will your audience find you? How will they know about your website?
Mind you, I am not discouraging you to do things by yourself. What I am saying is that there are ways to boost your website traffic, rankings, and reputation by taking your content a little further.
You can do this by building quality links on other websites – a process called link building.
Link building is the adding of a hyperlink to your webpage(s) on other websites such that readers can link back to or visit your site through that link. These links are called backlinks.
A linkback from a website is sort-of an endorsement for you from that website. If the website has a high domain and page authority, your reputation can soar instantly.
Now, link building sounds easy on paper but is actually a lot harder when you implement it.
According to 65 percent of marketers, link building is the most difficult SEO tactic to perform.
There is, however, an easy way to build links. A tool that will help you streamline your links and reach out to people talking about your brand/content on their website.
LinkBuildr – a simple and FREE WordPress plugin that can help you manage backlinks and unlinked mentions on different websites. It also helps you send emails about your recently published content to influencers for promotion.
What does LinkBuildr do?
- Checks all links in your posts: On publishing your posts, LinkBuildr scans them and identifies all links to external websites.
- Recognizes your contacts: If you already have a database of contacts, LinkBuildr goes through it and checks for new additions. If it finds new sites, it’ll display a pop-up window in which you can enter the new website’s details.
- Sends emails to contacts: LinkBuildr will send emails to each contact (mentioned in the published post) with a message about promoting your content. You can also personalize emails to each individual recipient. See the example below.
These processes not only make your SEO stronger and build effective links but also help you create connections with other content creators and influencers.
LinkBuildr is a handy tool to have for SEO, especially if you want to grow your website quickly.
Google’s algorithm constantly keeps changing to accommodate user’s needs. But two things that have remained constant for ranking high are quality content and link building. So, ensure you prioritize these two to create a niche for yourself, your brand, or your company.
Let me know your thoughts on LinkBuildr in the comments.
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