Keywords are an essential part of a good blog post. Writing a great article without a target audience in mind is like screaming into the void – no one is going to hear you. Keywords help you find and engage with the right audience. Make sure your posts contain the right keywords along with relevant content that will show your website to your target groups.
There are quite a few ways to write compelling posts about topics your audience is looking for.
- Find trending topics related to your niche. For example, if your website sells books, then talk about bestselling books or make a list of the top ten bestselling books of all time.
- In case you are unable to find topics off the top of your head, you can use tools such as BuzzSumo. BuzzSumo shows you topics trending on social media sites based on the likes and shares they’ve got. Choose a relevant topic and take it from there. Add your insights and inputs and make it as unique as possible.
Ensure you don’t stuff keywords in your content just to rank high in search engines. Your goal should always be to provide relevant, high-quality content for your audience, not an algorithm.
7 important points to keep in mind while writing a blog post:
Keyword location: The primary keyword you are targeting should be incorporated in the meta title and meta description tags, in the first paragraph, and at least once in the H1/H2 tags.
A catchy headline: Ensure the title for your post is catchy, as it will grab the attention of your visitors. There may be several posts available on the topic you’re writing about, but an attention-grabbing headline will improve your chances of getting clicked and may help you win the Google ranking race.
Permalink shortening: If you are creating posts in a Content Management System such as WordPress, it will generate a numbered permalink that looks like this: example.com/?p=123. You should change it to a custom short format and, if possible, include your keyword in the URL.
Meta descriptions: Write keyword-rich meta descriptions; this will boost rankings in search engines.
Show rather than tell: Attractive visuals such as GIFs and images in your post are another great way to grab the attention of your readers. It gives them a break from lengthy paragraphs of text and helps them visualize what you are trying to say, making them spend more time on your page.
Hyperlinks: Always link your articles using the targeted keywords as hyperlinks. This will ensure your keywords rank in search engines and increase the number of pages visited per session, which is one of the ranking metrics used by Google.
Tone: Always remember, you are writing for a human. You are having a virtual conversation with your clients, customers, or readers. So, ensure the tone, whether formal or informal, is human-centric.
Nowadays many companies, especially small- to medium-scale businesses, are more focused on sales than offering valuable content to their customers. This could be because:
- They don’t have the right people to manage content i.e. shortage of skills
- They spend more time on other, more important tasks.
Such companies will benefit from outsourcing their content requirements to freelancers who will not only help them create content and manage it but also drive sales by including keywords that will bring in more sales.
I offer freelance content writing services for websites, blogs, landing pages, and any other content-driven media. If you’re looking for great content, Enquire us today.