Vijay Kumar C
Digital Marketing Specialist
I’m an MBA graduate with over 6.5 years of experience in Digital Marketing (SEM/SEO/SMO). I’ve worked with start-ups as well as large organizations and helped expand their portfolio through marketing. I am a creative and results-focused digital marketer adept at paid marketing, SEO, Google Tag Manager, Facebook, and CRM Database. I've worked with some of India's leading online e-commerce websites and have never missed a target that I have aimed for.
As a marketing executive, I have led internal teams and provided strategic guidance in many successful campaigns, both online and offline. I have also demonstrated my ability to drive sales and increase brand awareness
I am looking for a fast-paced and challenging environment where I can work on innovative projects and help achieve organizational goals by leveraging on my professional skills. I'm passionate about sharing my knowledge of digital marketing as a powerful lead generation tool to grow your business. I would love to keep sharing my knowledge and participating in discussions related to digital marketing.
Date of birth
May 07, 1986
Bangalore, Karnataka, India
Available for Full-time/Freelance work
iNurture Education Pvt Ltd
Sr. Executive Digital Marketing & Analytics
September 2016 - Present
- Working as an Adwords Account Manager responsible for generating leads for all our 24 university partners across India. Expert in creating DSA & DKI Ads. Update Daily, Weekly & Monthly Campaign Performance Reports for Vice President.
- Co-ordinate with developers and designers for creating user/SEO friendly landing pages for AD-Campaigns and websites for newly partnered universities both India and abroad.
- Responsible for Handling Google Tag Manager for making changes in tracking codes in all the 24 websites and landing pages.
- Configured and managing Leadsquared (marketing automation and CRM) software for driving various online campaigns for lead generation and conversion predictions.
Company: Inurture Educations Pvt Ltd
Industry Type: Education
About: Established in the year 2009, iNurture strives to strengthen the employability quotient across the complete spectrum of adult learning – from colleges to corporate. Company supports universities and autonomous institutions to offer new-age UG and PG programs that help students become career-ready and land jobs in fast-growing sectors of the economy. Meanwhile, its short-term corporate programs help busy professionals upskill themselves in various industry domains and accelerate their career progress.
Goals: Drive student admissions to the partnered universities.
Digital Marketing Strategies Executed: Organic activities [SEO Off-Page and Facebook] and Paid Campaigns [Adwords, Facebook Ads, Media Planning and Buying through other channels].
Challenges: Maintaining 7 to 10 accounts in Adwords, Consistently monitoring the budget pacing report to track spend against our budget goals. Ensure generating quality leads using the insights from CRM database and helped preparing reports to ensure leads are followed up in time by the sales team . Generating daily and weekly campaign performance reports for Vice President. Using Google Tag Manager for all types of tracking setup.
Integrating CRM with Adwords:
- Better use of CRM, Ensure quicker initial contact with student, elimination of print media and other offline spending.
- Focus on quality leads by a Constant monitoring, and refining processes.
- Implementing and integrating lead tracking system.
- Gaining greater insights of lead progression and target audience.
Achievements: Student admissions through online channels increased from 54 to 450 in my first business season and 750 in second business season. Created proper reporting dashboards for SEO Team, Content Team, Design and Development Team and Sales Team and made them accessible to the right team members which helped us to achieve our goals.
Valuenet E-Commerce Pvt Ltd
Senior SEO Specialist
July 2014 - September 2016
- Built grouptable.com e-Commerce business website from scratch by co-ordinating with developers and designers.
- Built cardlove.co.in free online greetings website from scratch by co-ordinating with developers and designers.
- Planned and executed search engine optimization and Ad campaigns for grouptable.com and cardlove.co.in websites.
- Doubled results in the span of 6 months
Company: Valuenet E-Commerce Pvt Ltd (Grouptable.com/cardlove.co.in)
Industry Type: Restaurant & Hotels E-commerce website / Online Greetings E-commerce websiite
About: Launched as an integrated Restaurant Guide and a table reservation / restaurant deals platform in April, 2014, Grouptable connects connoisseurs of good food to fine dining restaurants, on the basis of various value propositions. The website also features banquet halls, Party Halls, meeting venues and conference spaces. The website is operated by ValueNet E-commerce Pvt Ltd and is headquartered in Bangalore.
Goals: Build user friendly E-commerce website from scratch and Increase table reservations in partnered restaurants through the website.
Digital Marketing Strategies Executed: Organic activities [SEO Off-Page and Facebook] and Paid Campaigns [Adwords, Facebook Ads].
Challenges: Categorizing the pages into right structure based on my keyword research and competitor analysis by co-ordinating with developers, designers and content writers. Create, Manage and Optimizing city wise PPC campaigns (across networks and targeting types) to generate leads against partnered restaurants/hotels and banquet halls listed in our website. Meet monthly targets set in terms of deliverable business enquiries for our partners within the budget allocated.
Achievements: Launched website within the deadline with all the functionalities being thoroughly tested. Able to achieve 1500 successful Restaurant/Hotel tie-up enquiries in Bangalore through the website and upto 5000+ successful enquiries from other metro cities in India. Rewarded by my Director for doubling the organic traffic from 300 to 700 (.Apprx) visits/day for the website within 6 months.
Ishita Technologies Pvt Ltd
April 2012 - July 2014
- Performed Onpage Optimization for bookadda.com (India's leading online book selling e-commerce website).
- Created link building strategies for the website using various offpage strategies.
- Configured and maintained Google Analytics and Webmaster Tools.
- Created Acadzone.com (India's leading online acedemic books selling E-commerce website) from Scratch by co-ordinating with developers and designers.
Company: Ishita Technologies (Bookadda.com / Acadzone.com / Koolskool.com)
Industry Type: Education / E-commerce platform for online book selling.
About: Bookadda.com, Acadzone.com and Koolskool.com are the online book selling platforms with collection of over 1,30,00,000 books at extremely attractive prices from more than 34,12,622 authors. Considered as India’s learning specialists, dedicated to serving the country’s learning population and meet the nation’s exploding need for information, education, training and knowledge.
Digital Marketing Strategies Executed: Organic activities [SEO Off-Page and Facebook] and Paid Campaigns [Adwords]
Challenges: Responsible for creating and handling adwords accounts. Used tag manager for all types of tracking configurations. Categorization of pages into right structure based on the available genres for both bookadda.com and acadzone.com. Finding and requesting book authors to add our sale page links in their personal websites through which we generated quality backlinks. Created Facebook ads (Ex: limited-time price promotion ads) to the right demographics and drive readers to purchase a copy of book.
Achievements: Rewarded for doubling the organic traffic and book sales for bookadda.com and launching bug free acadzone.com with the deadline decided by our investors.
Department of Management Studies from Sri Venkateshwara University, Tirupathi, AP, India
2009 - 2011
MBA in Marketing & Human Resources Management
Completed my MBA in Marketing from Sri Venkateshwara University, Tirupathi, considered as one of the top most universities in south India with a sprawling 1000 acres of campus located in Tirupati which is revered as abode of Lord Sri Venkateshwara.
VRSEC Engineering College, Vijayawada, AP, India
2003 - 2007
Btech in Electronics & Communications Engineering
Completed my B.Tech in Electronics and Communications Engineering from V R Siddhartha Engineering college, Vijayawada, One of the reputed colleges in Andhra Pradesh region and was the first private institution to offer undergraduate education in engineering in Andhra Pradesh, India.
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Vijay Kumar Cirigimi
A digital marketing specialist looking for challenging opportunities.
Contact Me Anytime
Happy to help, co-ordinate and serve for best results.